![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke” Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”](https://pbs.twimg.com/media/FVn4n10X0AAdf9m.jpg)
Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”
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